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Sustainable business

Building the future with IT - sustainably

Our mission is to build the future with IT. This means helping businesses manage their consumption of IT in a sustainable, efficient way.

One example: Atea operates one of the largest electronic reuse & recycling operation in the Nordic and Baltic regions, and promotes IT reuse through our Goitloop service and our 100% Club network.

Electronic devices are a major driver of carbon emissions within organizations. Most of the carbon emissions from an electronic device occurs when the device is manufactured. Therefore, extending the lifecycle of electronic equipment is a highly effective way of reducing carbon emissions and waste.

Through its innovative Goitloop program, Atea retrieves used equipment from its customers, fully cleanses the equipment of data, and prepares the equipment for reuse & recycling.

This operation has a major impact on the carbon footprint and electronic waste of Atea’s customers. 

Presently, Atea takes back 20 to 30% of all equipment we sell for reuse & recycling through our innovative Goitloop service. And we keep raising the bar. Our ambition is to take it all back by 2030.

In 2022:

  • Our customers saved 58,937 tons of CO2 by giving IT products a second life through our Goitloop service.
  • More than 600,000 units were recovered within Goitloop.


Our climate future is the product of the choices we make today. Information technology plays a crucial role in achieving a carbon-neutral and circular future.

We have ambitious goals:

  • Reduce our climate footprint in line with the Paris Agreement and cut by at least 50% our emissions by 2030.
  • Help our customers reduce emissions from their operations. By this, we can prevent emissions 100X greater than our own. We have set the goal of 100:1.

Read our climate policy

Some ways in which Atea is making a difference

  • Atea promotes circularity through our Goitloop service and our 100% Club network, as the production of new IT devices results in large amounts of GHG emissions.
  • Atea has adopted fossil-free electricity at our offices and data centers. We are already very close to achieving our 100% fossil-free goal.
  • Atea is an active participant in the Responsible Business Alliance and its working groups, where we drive change together with global industry partners. This includes helping to strengthen climate targets in the industry’s common Code of Conduct.
  • Atea promotes the use of IT solutions with our customers to reduce carbon emissions. For example, our customers have saved more than one million tonnes of CO2e by opting for digital meetings over physical ones.
  • Atea participates in the 1.5 degree Business Playbook, which commits the company to addressing climate-change issues throughout our value chain.
  • Atea promotes sustainable choices in its corporate culture and challenges the entire company to action plans so that our company can achieve its sustainability targets.

Responsible Sourcing

The IT industry’s supply chains are long and complex, and they provide livelihoods for millions of people. Working to protect human rights, to ensure ethical and responsible working methods, and to reduce the climate footprint in the supply chains — all of this is as challenging as it is urgent. We must systematically use our influence to create positive, lasting change.

Promoting responsible sourcing

Atea has set clear sustainability demands for its vendors according to the industry’s highest standards. We expect our suppliers to act according to Atea’s and RBA’s Code of Conduct, which means they have set systematic and long-term work towards sustainable supply chains.

On top of this, we provide information to customers so they can contribute to setting sustainability standards for the products they purchase. In our eShop, we have made it easy for customers to discover which vendors have implemented sustainability controls in the supply chain. These partners have established and developed management systems in place and work in a structured manner to follow up on compliance with Atea’s and Responsible Business Alliance’s Code of Conduct.

Atea and the Responsible Business Alliance

Our most important tool for promoting sustainability within the IT supply chain is our membership in the Responsible Business Alliance (RBA). The RBA is the IT industry’s sustainability organization and sets standards to guide the industry. To become a Regular Member of the RBA, vendors must demonstrate a systematic and long-term work plan for sustainable supply chains.

Atea has been a member of RBA since 2016 and actively participates in RBA’s various working groups. We have actively worked on projects surrounding conflict minerals, carbon emissions and the circular economy. An example of this work is the “Practical guide to transparency in procurement,” which was developed as a direct result of our work within Atea Sustainability Focus.

Atea is a founding member of the Responsible Raw Materials Initiative. It aims to expand the RBA’s work on conflict minerals: looking at raw materials more broadly and in multiple locations around the world. As a member of the strategic working group, Atea has participated in discussions on how the enlargement should be designed and implemented.

Finally, Atea is working with the RBA’s Environmental Sustainability Workgroup to find solutions to environmental issues, such as carbon emissions, water and waste issues in the IT supply chain. The working group develops strategies and tools to improve the measurement of environmental impact, improve resource efficiency and to strengthen the capacity and performance of the industry.

Working together with our customers

As an IT customer, your choice matters and we are here to lead the way. Our objective is to help more businesses buy and manage IT in a sustainable way. Here are key steps we can take together.

Lifecycle management of IT products

The 100% club

The 100% club brings together organizations with a shared vision of returning 100% of their IT equipment for reuse and recycling. Extending the lifecycle of electronic equipment through reuse and recycling is a highly effective way of reducing carbon emissions, as up to 95 percent of the carbon emissions of an electronic device occurs when the device is manufactured. The 100% club has over 400 corporate and public sector organizations as members.

Atea Sustainability Focus (ASF)

The Atea Sustainability Focus initiative brings together the collective voice of the Nordic market so that our sustainability requirements are heard in the global IT industry. The ASF organization works with over 600 public and private sector customers, with an advisory board of leading corporations.

Within the framework of ASF, Atea collects recommendations from across the Nordic market and summarizes findings in a detailed sustainability report, and then brings the recommendations forward to the IT industry through our participation in the Responsible Business Alliance.

The Atea Sustainability Forum is an annual meeting of ASF participants, with inspiring lectures by leading experts, workshops on current sustainability topics and networking opportunities.

Read more about ASF

ASF Leadership for Change

The ASF Leadership for Change group is a network of major Nordic IT buyers who have committed to promoting sustainable IT through their procurement and consumption choices. The network aims to establish and share best practices in IT procurement and consumption.

The Requirement Guide

Atea has established the Requirement Guide for buyers to set sustainability requirements when procuring IT. As an IT buyer, you have the opportunity to promote positive change within the industry.

Read more about our requirement guide